Huge Viral Brand Videos Cost Millions To Make, We Can't Afford That?

Some of them do... sure! Some of them also only cost $50 and some of them are free to make.

Killer viral brand awareness videos are not the exclusive right of big budgeted mega brands, they are the right of every startup CEO, SME Marketing director or personal brand entrepreneur out there. They are there for anyone who is wise enough to know that creating a killer viral video concept is the ultimate marketing and brand exposure hack out there, short of you happening to be related to an A-List celebrity. Even then, if you craft the correct emotional response with your viral video concept, said A-list celebrity may well even become one of your brand champions.

The most important thing you need to understand is that you're not making a glossy big budget advert, you are creating an emotionally arousing gift that an army of brand ambassadors will simply feel compelled to share with those around them and whose story will be notable enough for a media outlet to cover it.

The creation of which is not bound by a necessity to have a large budget spent on it, in order for it to be realised. Rather it's the other way around, for once we have identified what that killer concept is, we will work together to see how to realise it with the budget you do have.

Video Production Cost

Budget approx. $750-1500 per minute of film (3 mins max)

Naturally you may be wondering... ney... worrying about how much it's actually going to cost to shoot your video once we've come up with that killer viral concept for your brand.

The truth is you can shoot a video for zero dollars on your phone, using your home as the location, your sister as an actor and editing it on free software that comes with your laptop. And the truth is that would still have the ability to go stratospherically viral if you elicited the right emotional arousal to make it shareable and there was enough of a story about the video itself to make it newsworthy for a media outlet. Conversely you could spend $1million per minute of film, like the mega brands do if you wanted that cinema quality feel and to have Hollywood A-list talent involved. 

We here at Growth Hacker Viral Videos will be 100% there for you when it comes time to production to help you find a solution that fits your budget. In fact we specialise in bootstrapping your video into existence by utilising the resources you have available and translate that into looking as amazing as it can on the screen. 

But for now to ease your anxiety if you were to budget for approx. $750-1500 per minute of film for a max of 3 minute as your video shouldn't be any longer than that, then hopefully that can help you to plan for that stage of the video.

Why Pay For A Video Concept, When I'm Still Going To Have To Pay To Film It Anyway?


This is a common and totally understandable question... Why would we pay someone to come up with an idea, only to then have to pay again to actually film the video afterwards?


The answer is actually quite simple... Writing and filming are two totally distinct and different worlds with totally different skill sets:

  • Writing is much more creative as you are generating something from nothing with elements of technicality in terms of story conventions (which are generally there to be broken anyway)
  • Film production on the other hand is much more technically-driven first and then you can add creative visual storytelling layers afterwards


So if you were to take that same base production budget highlighted earlier of $750-$1500 per minute to a videographer or production company. They are going to bring you back a nice looking informational video on your products, services and your company, because they are trained in the art of cameras, lenses, lighting, sound and editing. Perfect for a website homepage conversion video, but probably has minimal shareability apart from family and friends and zero chance of any media coverage unless it's part of a company profile.

You need specially trained people with backgrounds in the craft of storytelling who know the mechanics of what it takes to elicit emotions, which is what will ultimately compel your newfound army of brand ambassadors to share your video for you.

And that’s what we have here at Growth Hacker Viral Videos. A creative team, educated up to postgraduate level in creative storytelling, screenwriting and visual storytelling, between whom have worked with some of the biggest brands in the world and for some of the biggest tv networks in the world.

So you're investment should truly be in the concept design, as a shiny new looking video with no shareability is not going to allow you to experience that explosive growth. 

If an informational video for your website homepage is what you are after, we totally support that and recommend having one, as it does dramatically improve conversion rates from traffic on your site. We will happily recommend you potential partners to work with to achieve this as well. It's just not what we do here. We focus on getting the traffic to your site in the first place.

Growth Hacker Viral Videos Can Help You Film Your Video Too... Here's How!


Growth Hacker Viral Videos Number 1 focus is to make you that proud owner of a killer viral video concept. That's truly the most important element of the video you create and where we think you should be focusing all your energies and resources. This is genuinely the difference between steady organic growth compared to explosive, exponential, game-changing growth.


Once you are in possession of your killer concept we of course want to help you give birth to it on the screen... figuratively speaking of course. We promise we aren't going to leave you high, dry and left holding your viral video baby as it were, with all that potential but nothing to show for it. 

Depending on your budget we will guide you through the process of either:

1) Shooting it yourself and learning a new skill for your marketing team to use for all future video content for your brand

2) Producing it yourself, whereby you relinquish control and responsibility of the artistic side of the shoot but retain the producing and most importantly budget side of the shoot

3) Outsourcing it to a videographer to fit your budget. Essentially helping you to find that one-person band who will do all the jobs of the shoot from directing, sound, lighting and editing etc saving you money 

4) Outsourcing it to a higher end production house for that glossy hollywood quality look. This is for those with a big budget who want the best in show for each of the different technical departments, as opposed to a jack-of-all trades, who will do them all. We ourselves can actually offer this and will happily give you a quote if you are interested

The best thing is you don't need to worry about or decide on this now, you can start to think about it after you are already in possession of your killer viral video concept. 

For now you can just focus concept design and writing stage and when the time comes to shoot your video, we'll be there to hold your hand as you make your decision. 

We got ya!